OneFiercePuppy: Maybe it's not news to anyone to but me, though, since I don't play so many games any more.
Got the new Deus Ex. Apparently I preordered it so it came with some extra preorder bonus DLC stuff. But when I was playing, I noticed that the inventory tutorial noted one thing - the DLC items you get are kept in a "storage" tab and limited in quantity(ammo usually a large number, special weapons and such usually a small number like 1). Once applied to a savegame and used, they can't be returned. So if you want to use that shiny special gun or wear your dapper special edition hat (OK, that may have been TF2) in a new game, it seems you have to buy the DLC again.
I guess the metrics show that most players play a game once (and anecdotally,
not even all of once) and so most people won't be bothered, but I feel like this is some sort of long-tail economists' dream come true.
thanks for the info! While i kinda hate "game altering" preorder/"reward" dlcs so i didn't use apply mine yet (only 6 hours in to the game yet though and may apply them when i feel it fitting storywise) this is still quite outrageous given the fact for people actually using/wanting to use/utilize that kind of DLC.
I played Human Revolution twice so ya there i would have gotten "screwed" then being an user wanting to use that DLC items.